The Savoy brand was founded in the early 20th century in the Netherlands, by the company U.T.O. Nederland, inspired by the Savoy dynasty that existed in the Middle Ages in an area of present-day Italy and France.
Today, the Savoy brand is the most famous brand of spirit drinks in Bulgaria with products that are leaders in their categories such as Savoy vodka, Savoy whiskey, Savoy gin and Savoy tequila.
The Savoy brand is owned by SIS Industries - the largest company producing wine and spirits in Bulgaria.